“ROYAL-PHOENIX of the seas” is a new brand that draws inspiration from Imabari's history of shipbuilding which is another major industry of the area which, along with towels and its abundant nature, exemplifies Imabari. This is the imaginary story of a luxury passenger ship that does not exist in our world.
In the spacious guest room, there is a large bed which induce deep sleep, along with a study and private bar. From the bathroom window, you can gaze out upon the bright blue horizon. Stepping out from the guest room, there is a lounge where world travelers gather, sun-drenched pools and tennis courts, a grand cinema and resplendent casino. And then there are the magnificent meals prepared by first-class chefs, served in a cozy dining room. All of the richness of our lives is prepared in this another world on the sea.
We provide the very best towels, like those that would be furnished on a luxury passenger ship - because that is what the towels we use every day should feel like. Through this grand tale, Kusubashi Mon-Ori is striving to make towels so alluring that people unconsciously desire to touch them.